Bring NIID Urban Mobility Gear to Your Market
Design-driven bags. Clear brand positioning. Warm-hearted partnership.
We are NIID, a designer brand specializing in creative, functional, and fashionable bags and accessories for urban explorers. As we expand our global footprint, we are actively seeking passionate and aligned partners to grow with us.
If you are looking to represent a distinctive bag brand with a clear identity and healthy pricing structure, we’d love to start a conversation.
About NIID
NIID. Carry to Create.
NIID is a functional bag brand co-founded in 2014 by an American athlete and a Chinese designer. The brand is known for global crowdfunded product development and its "Creative Carrying Solution" design philosophy.
Nowadays, NIID products are sold in multiple countries through a mix of online channels and selected retail partner.
✅ 40+ successful global crowdfunding campaigns
✅ 1000+ retail stores across Asia
Product Advantages
NIID is an evolving bag brand that transcends passive storage to embrace flexible adaptation.
Designed for your moves, our products are built on the concept of creative carrying, striking the perfect balance between efficiency and elegance, including:
✅ Daily Commute Practical Backpack
✅ Outdoor Adventure Stylish Sling Bag
✅ Business Travel Elegant Tote Bag
Partner with NIID
Clear Brand Positioning
NIID focuses on urban mobility and everyday carry. Our products are designed with a clear target user in mind, making brand communication and market positioning straightforward for partners.
Healthy Price Structure
We maintain stable MSRP and avoid excessive discounting. This helps protect partner margins and supports long-term brand value.
Channel-Friendly Model
NIID works well across different channels, including:
✅Retail stores
✅Brand websites (DTC)
✅Online marketplaces
We support partners in building a balanced channel strategy suitable for their local market.
We’re Looking For
We carefully select partners who share our approach to brand building.
An ideal NIID distributor typically has:
✅ Experience in bags, fashion, lifestyle, or outdoor categories
✅Existing sales channels (online, retail, or both)
✅An understanding of brand operation, not just wholesale
✅A long-term mindset for market development